“‘Paneer Tikka, not Tika’: Swiggy deletes controversial post after netizens’ outrage, accused of Hinduphobic social media content”, Opindia, July 9 , 2024:

“On Tuesday (9th July), the Food delivery app Swiggy landed itself in a fresh controversy after it uploaded a post regarding Hindu religious forehead marker, Tika or Tilak. The controversial post sparked outrage on social media as many X users accused the food delivery portal of mocking the sentiments of the Hindu community, and their traditions and sharing Hinduphobic social media content.    

Notably, on Tuesday at around 12:06 PM, Swiggy shared a picture of a bowl that had paneer pieces inside it. The paneer cubes had a broad red mark resembling the Hindu religious forehead marker, Tika or Tilak. Along with the picture, the caption of the post read, “Screw it, Paneer Tika”. 

Incidentally, Paneer Tikka is a popular Indian culinary dish. But the picture resembled Hindu Tilak aka Tika, and the caption made wordplay with the dish and Hindu tradition as it was spelled Paneer Tika, not Tikka which was seen as disrespectful and an act of mockery of the Hindu tradition……”

Read the full article at Opindia.com