“Mastering the art of political harakiri: How the opposition’s personal attack strategy has boomeranged and instead powered the Modi juggernaut”, Opindia, March 5, 2024:

“In a world with shortened attention spans, courtesy of the popularisation of platforms like reels, meme language is rapidly replacing the well-established proverbial notions of yesteryears, which were based on the lived experiences of several generations.

For several months, the ‘Moye moye’ reel flooded social media platforms, crudely representing the adage, ‘You will end up getting in the same pit you dug for others’. In the political realm, the Indian opposition, ironically cobbled together under the amorphous umbrella of the I.N.D.I.A. bloc, has had its fair share of ‘Moye moye’ moments that have significantly diminished their remaining political capital.

They have knowingly or unknowingly perfected the art of political harakiri by making personal attacks and hurling abuses at Prime Minister Narendra Modi, ultimately extending his lead in key battles…..”

Read the full article at Opindia.com