Between 2023 and 2025, a series of reports and media investigations alleged that the Indian National Congress used social media influencers, independent singers, and content creators to spread politically charged narratives against the ruling government. These coordinated information campaigns, according to journalists and fact-checking outlets, combined entertainment and activism to create orchestrated online outrage across music platforms and social media ecosystems.

Politicization of Rap and Music Content

The most visible example came in July 2025 when a rap song by an artist known as Khota Sikka went viral on social media. The track harshly criticized the Modi government and was shared widely by Congress-linked social media users, including profiles identifying themselves as supporters of Rahul Gandhi. The video was originally framed as a spontaneous outburst of Gen Z anger against the system, but subsequent media investigations revealed Congress had recently hired rap songwriters and digital influencers to create politically charged content. This revelation cast doubt on the authenticity of what was marketed as organic youth expression.

Another instance involved a rap titled Vote Theaf, Leave the Throne, which portrayed Rahul Gandhi as incorruptible while echoing Congress’s consistent allegation of “vote theft” during elections. The video disputed Election Commission findings and attempted to reaffirm Gandhi as a victim of systemic manipulation. The rap was uploaded to Congress’s official channels in August 2025, amplifying claims that the party strategically used music to push partisan narratives.

Targeting International and Diplomatic Angles

In September 2025, a Congress-posted rap mocked Prime Minister Modi’s relationship with U.S. President Donald Trump, reviving memes and rhetoric about Bharat’s foreign policy alignment with Western powers. The song quickly gained traction online, but analysts pointed out that it followed the same pattern—an “independent” music video pushed by official Congress-linked social media hubs soon after its release.

Other similar productions included the Rahul Gandhi: The People’s Voice rap released earlier in August 2025. The video glorified Gandhi as a courageous grassroots leader. Its promotional script described the release not as a song, but as “a movement,” implying an attempt to emotionally charge supporters ahead of election campaigns. Additionally, a bilingual anthem titled Jan-Jan Adhikar, Ghar-Ghar Adhikar was released in both Hindi and English on the theme of alleged “vote chori” (vote theft), illustrating how narrative reinforcement was structured across linguistic demographics.

Additionally, a bilingual anthem titled Jan-Jan Adhikar, Ghar-Ghar Adhikar was released in both Hindi and English on the theme of alleged “vote chori” (vote theft), illustrating how narrative reinforcement was structured across linguistic demographics.

Influencer Marketing as Political Strategy

Separate from the musical content, multiple reports exposed direct payments made by Congress-run state governments and central campaign teams to social media influencers. In Rajasthan, a 2023 initiative reportedly paid between ₹10,000 and ₹5 lakh per influencer to promote the state government’s welfare schemes online. The payments were based on follower counts and engagement metrics, with influencers required to share analytics data to qualify for compensation. Critics argued that what was publicly presented as “digital outreach” was functionally political advertising disguised as independent social media advocacy.

By mid-2025, lifestyle and fashion influencers on Instagram were alleged to have been offered ₹20,000–₹30,000 to post edited short videos romanticizing Rahul Gandhi’s persona, often to younger audiences. These reels strategically employed popular Bollywood soundtracks and captions like They made us hate him, portraying Gandhi as a misunderstood and relatable figure—a digital rebranding campaign intended to soften his public image among the 18–21 demographic.

Exposure and Retraction of Paid Propaganda

Further investigations uncovered the use of influencers to popularize Rahul Gandhi’s controversial “Vote Chori” (vote theft) accusations. Some of these influencers were reportedly paid two to three times their normal promotional rates to post supportive videos and tweets. After these arrangements were revealed by investigative content creators, many of those influencers quietly deleted the promotional posts from their feeds.

Broader Consequences and National Implications

Such patterns highlight how political influence operations in Bharat have evolved from traditional advertising into hybrid propaganda—entertainment intertwined with political messaging. The use of culture as a political weapon tends to erode public trust and distort democratic discourse, especially when misinformation and deliberate manipulation underlie aesthetic or emotional content.

For Bharat, where the state’s cultural stability and social cohesion are closely interlinked with dharmic values, the dissemination of polarizing or deceptive material carries profound risks. Using artistic media and young performers to push political falsehoods undermines not only public accountability but also the shared moral foundation that undergirds civil life. Protecting the integrity of the Bharatiya state—rooted in its ethical and spiritual civilization—is therefore essential, both for the defense of dharma and for the enduring peace of the Bharatiya subcontinent, and beyond.

Source: 8 Instances of Congress Using Influencers and Singers to Push Fake Propaganda (2023-2025)