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Tuesday, June 6, 2023

Panasonic Faces Backlash for Anti-Pollution Face Mask Campaign on Diwali

Panasonic India is facing a backlash on social media after becoming the latest corporate to dampen Diwali spirits. Like Honeywell, Panasonic too was trying to peddle its Air Purifier by relating the Hindu festival of lights and happiness with air pollution.

Panasonic started a ‘Right2Breathe’ campaign which shows a woman wearing a face mask with the words ‘Happy Diwali’ emblazoned across.

Reactions on social media were swift. It appears this ill-advised campaign might have the opposite effect to what the company had planned –

Others pointed out Panasonic’s hypocrisy or questioned if they would run similarly offensive campaigns in other geographies  –

Moreover, Tata group seems to have taken a special pledge to spread the ‘Diwali = pollution’ meme. After Tata-AIA insurance, it was the turn of Tata Power to come out with an outrageous tweet (now deleted) claiming that one Diwali night causes as much damage to the ecology as regular pollution does over the span of a year . Will Ratan Tata’s company share the study or research using which this startling claim was arrived at?

Clearly, common sense has been thrown out of the window in this free for all to denigrate the most important festival for Hindus. But then this was always coming – after what has been happening to Dahi Handi, Jallikattu, Ganesh Visarjan etc over the years. Time for Hindus to wake up and take control of their lives.

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