“Why does Coca-Cola want more Santas? The real and market imagery of Santa Claus”, Organiser, December 25, 2023:
“Coca-Cola, the American multinational corporation best known for producing beverage concentrates, syrups, and alcoholic beverages, has launched its 2023 Christmas ad, which focuses on “kindness” rather than being product-centric.
Coca-Cola’s Christmas 2023 tagline, ‘The World Needs More Santas,’ hinges on the idea that through acts of kindness, anyone can embrace their inner Santa. However, it’s interesting to note the historical origins of Santa Claus. While Christians claim that Santa Claus is none other than the historical Christian Saint named Saint Nicholas, the reality is that neither Saint Nicholas nor Santa Claus had anything to do with Christmas originally.
Santa was artificially inserted into Christmas in the 19th century, and today, he is omnipresent, appearing on stickers, cakes, and various merchandise, depicted as a warm, happy character who brings gifts to children. This modern representation stands in stark contrast to the historical Santa, who was depicted in early paintings as a hot-tempered, abusive, threatening, and intolerant zealot…..”
Read the full article at Organiser.org
