PM Narendra Modi on Saturday appealed to the toy industries in the country to make Bharatiya toys global and use eco-friendly materials in their manufacture.
Speaking after inaugurating the India Toy Fair 2021, the PM asked the toy makers of the country to try e-markets and get smarter on marketing their products so that Bharatiya toys could be taken globally. He added, “Today, I would also like to appeal to the toy manufacturers of the country to make toys that are better for both ecology and psychology. Can we try to use less plastic in toys? Use things that can recycle….our toys reflect reuse and recycling that has been a part of the Indian lifestyle”.
He highlighted that traditionally, our toys were made using natural substances and colours. This, he said, should be imbibed even in the current times with little innovation and use of technology. Noting that toys play a significant part in the development of a child’s mind and also help improve psychomotor and cognitive skills in the children, the Prime Minister said the new national education policy incorporates play-based and activity-based education on a large scale.
The four-day fair, from February 27 to March 2, aims to bring together all stakeholders including buyers, sellers, students, teachers, and designers on a virtual platform to create sustainable linkages and encourage dialogue for the overall development of the industry. Through this platform, the government and the industry shall come together to discuss how Bharat can be made the next global hub for manufacturing and sourcing of toys by way of attracting investments in the sector and promoting exports.
Over 1,000 exhibitors from across 30 states and Union Territories will display their products in an e-commerce enabled virtual exhibition. It will showcase traditional Bharatiya toys as well as modern toys including electronic toys, plush toys, puzzles and games.
The exhibitors include Bharatiya businesses engaged in creating happy childhoods and educating children through play as well as NCERT, SCERTs, CBSE along with their schools and teachers, IIT-Gandhinagar, National Institute of Design, and Children University in Ahmedabad.
The toy fair will also host numerous webinars and panel discussions with eminent Bharatiya and international speakers with proven capabilities in toy design and manufacturing. For children, it is an opportunity to participate in a plethora of activities, including craft demonstrations on traditional toy making and virtual visits to toy museums and factories.
The fair is being organized in line with this vision of the Prime Minister to make Bharat self-reliant in toy manufacturing. In line with this vision, the government is ready with National Toy Action Plan, engaging 15 ministries and departments. These ministries and departments have been tasked to develop a competitive atmosphere among the toy industries. Modi said the country has now ranked the toy industry among 24 major sectors and mentioned about the demand for handmade toys.
The idea for promoting Bharatiya toys, according to a government spokesman, came after it was found that cheap toys being imported into the country, were not only adversely affecting the Bharatiya toy industry but also the health of the children since they were having large amounts of chemicals and heavy metals, way beyond the prescribed levels.
(With IANS inputs)
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